Mr. Bruce is a graduate of Business Administration from the University of California (USA). Mr Bruce has held various public positions including Director General of Nigerian Television Authority 1999-2003; Member of the Board of National Arts Theatre, Nigerian Film Corporation, Federal Films Censors Board, National Film Distribution Company, Nigerian Anti-Piracy Action Committee. Mr. Bruce is the Chairman/CEO of The Silverbird Group which spans across radio, TV, Cinema, Shopping mall, and a record label. He promoted the Miss Universe-Nigeria Pageant in 1983, Miss Intercontinental Pageant, 1986-1994 and to date, he promotes the Annual Most beautiful Girl in Nigeria Pageant which he began in 1986.